Strategy Leader | Transformation & Performance Expert
16+ years of shaping strategy, driving transformation,
and delivering measurable growth.
Strategy Leader | Transformation & Performance Expert
16+ years of shaping strategy, driving transformation, and delivering measurable growth.
Strategic Leadership Journey
I specialize in aligning corporate strategies with long-term visions, delivering measurable results across public and private sectors. My leadership spans the full strategy lifecycle — from planning and execution to evaluation and continuous improvement.
- Corporate & Business Strategy
- Transformation & Performance Management
- Financial Planning & Analysis
- Governance & Risk Frameworks
Enterprise Strategy Systems Framework (ESSF)
A Practical Guide to Embedding Strategy, Governance, and Performance for Sustainable Growth
Enterprise Strategy Systems Framework (ESSF)
A Practical Guide to Embedding Strategy, Governance, and Performance for Sustainable Growth
Career Journey
With over 16 years of experience in strategy, transformation, and performance management, I have led impactful initiatives across public and private sectors, enabling organizations to achieve sustainable growth and align with long-term visions such as Saudi Arabia’s Vision 2030.
Expertise & Services
Corporate & Business Strategy
I specialize in designing and executing strategies that align business objectives with long-term visions. From roadmap development to annual operational planning, I ensure organizations stay agile and competitive.
Case Highlight: Developed and rolled out a multi-division corporate strategy for a holding company, aligning subsidiaries with group-level objectives and unlocking synergies across business units.
Financial & Performance Management
Driving measurable results through robust financial planning, KPI frameworks, and performance dashboards. I establish reporting systems that enable leadership to make informed, data-driven decisions.
Case Highlight: Introduced a group-wide performance reporting system that streamlined financial oversight, improved transparency, and identified cost optimization opportunities.
Transformation & Operational Excellence
Delivering governance frameworks, innovation programs, and improvement projects that enhance operational efficiency and organizational resilience.
Case Highlight: Led transformation initiatives in the healthcare sector, embedding operational excellence frameworks that improved service delivery and advanced Vision 2030 goals.
Vision Alignment & Roadmaps
Designing multi-year roadmaps that translate ambitious visions into actionable strategies. Focused on national and corporate-level programs, including initiatives tied to Vision 2030.
Case Highlight: Partnered with executive leadership to build a 5-year transformation roadmap, aligning investment priorities with national development objectives.